International Marketing Event at SBAOR: Find International Buyers!

The World is Your Market: Get Your Share of Foreign Buyers Coming to California!

Panel Discussion: “Bringing International Real Estate Investors to California and the U.S.”

• Network with REALTORS® who have global business interests
• Position yourself for the coming global economic recovery

Moderator
Anita Rodal: SBPI Services, Inc. / Luxury Home, International & Commercial Funding

Panelists
Sanda Alcalay: REALTOR®, Sotheby’s International Realty
Nina Patel: President/CEO, Itec Financial, Inc.
Lori Quan: AVP & Branch Manager, Chinatrust Bank USA
Peter Yuval: Senior Retail Mortgage Lending Consultant, HSBC Bank USA

When:
Thursday, March 3, 2011
3:30 p.m. – 5:30 p.m.

Where:
South Bay Association of REALTORS®
22833 Arlington Ave., Torrance, CA 90501

Hosted by the South Bay Association of REALTORS® International Committee

Sample Tasty International Delicacies!

SBAOR Members: Free
Nonmembers: $10.00

Earn Your CIPS in Southern California this December!

Expand your business (and your wallet) with the Certified International Property Specialist (CIPS) Designation! The West San Gabriel Valley Association of REALTORS® is offering this amazing course, starting December 13, 2010, and space is still available! View and download this form for more information and to register.

Video: Global Business Tips for REALTORS and their Clients

ASPAI’s 1st International Real Estate Congress – Lima, Peru on September 28-29, 2010

The Peruvian Association of Realtors (Asociación Peruana de Agentes Inmobiliarios - ASPAI) is very excited to be announcing its first International real estate conference: Real Estate Investment: Peru.

This congress is aimed to real estate professionals, real estate developers, the housing sector, real estate agents, schools, construction, notaries and all those professionals interested in real estate. Many of the presentations will be in English and all others will be offered in simultaneous English translation.

Finding Global Business in Your Market

Take a look at the demographics in your local market – chances are, you will see an increase in the multicultural population over the past 10 years. Take Milwaukee, Wisconsin for example. Located in the north-central United States, the city is considered part of the U.S. Midwest. From 1990 to 2000, Milwaukee saw the Hispanic and Asian population increase by 94% and 57% respectively, while that of the traditional White non-Hispanic population actually decreased by nearly 4%, according to a recent case study by the Gonzales Group. Between 2000 and 2008, the numbers were lower but still significant, with the Hispanic population growing at 36% and the Asian population growing at 43% and the White non-Hispanic population continuing to decrease by 4%.

Advanced expertise, a global perspective and distinct understanding of a global buyer are must-haves when working in international real estate. To capture your share of this growing market, education is key. By earning the Certified International Property Specialist designation, you are better equipped to serve the needs of the global buyer. Get started on your designation at the REALTORS® Conference & Expo, November 5-8 in New Orleans. Visit NAR Global for more information.

CIPS Networking Reception at Arcadia Association of REALTORS®, Sept. 30

The Arcadia CIPS Reception will take place during the CIPS course offered by the Arcadia Association and California Association of REALTORS®, September 27 – October 1. The Arcadia Association of REALTORS® is offering this course, for the first time, in Mandarin Chinese.

CIPS Networking Reception
Thursday, September 30, 2010
5:30 – 7 p.m.
Call to R.S.V.P. and for directions
(626) 445-8525 or (626) 446-2115

Cultural Awareness: Inclusive Multicultural Marketing

When serving a multicultural audience, you want to make sure that your practice incorporates diversity and complies with the Fair Housing Act. While you must recognize a diverse market base, any marketing plan – including the selection of media and publications for advertisements – that indicates a preference, limitation, or discrimination based on race, color, religion, sex, handicap, family status, or national origin violates the Fair Housing Act.

Some tips to be sure that your marketing is inclusive but not in violation of the Fair Housing Act:

• Always focus on describing the property, not the person, in your advertising.
• Read and reread your advertising for words with hidden or double meanings.
• Think about what potential customers might think the message says.
• Don’t use slang or idiomatic expressions that might be misunderstood.
• Be inclusive.